Product Leader & Entrepreneur

Meet Fernando:

I’m a seasoned product manager with 13 years experience leading the product strategy and technical delivery of AI/ML applications, data-driven SaaS platforms and software across web and mobile channels.  I have a track-record of managing the entire product lifecycle at startup/growth/hyper-growth companies and as a consultant to enterprise clients.  My expertise includes leading the development (PDLC) of digital products, driving go-to-market strategies, scaling high-impact solutions using the latest in digital technologies in AI, cloud, APIs and platforms to deliver market-leading digital experiences. 

Creating World-Class Products

Product Management
Data-Driven Leadership
Product Strategy
Empowering Teams

Product Management

I have 10+ years experience managing implementation teams, leading cross-functional partners to deliver products from zero-to-one to scale at over $10MM ARR.

Data-Driven Leadership

I take a customer and market centric approach to UX and market research, competitor and product analysis to take deiscions backed by data and business intelligence.

Product Strategy

I’m a work-in-progress, alway learning, developing my skills to bring deep insights and collaborating. The results are collaborations that immediately yield tangible results that are quickly applied to meet the business needs.

Empowering Winning Teams

I’m a team-player, and when needed, I can inspire, align and empower my team to win. I thrive working with cross functional partners, managing stakeholders and working closely with leadership to deliver the products that meet and exceed the vision and mission of the company.


My Work Featured On


Senior Product Manager

I’m an accomplished Senior Product Manager with 10+ years of extensive expertise in AI, digital health, and data-driven SaaS technologies. My skill set encompasses launching new products, taking products to market, and scaling high-impact solutions for both consumer and business end users. I possess a wealth of experience creating impactful user experiences for partners, customers, and the company. My passion lies in pushing boundaries and innovating the industry with cutting-edge technology.

Check out the video to learn more about a project that I’ve worked on in partnership with MIT. 


The Blog

Embracing Responsible AI: How Product Managers Can Champion Ethics and Responsibility

July 25, 2023

Product managers are at the epicenter of an exciting revolutions where AI is spreading across many industries. The need for responsible AI is even more important now.

6 ways product managers can unmask burnout and empower resilience

June 14, 2023

Product management can be a fulfilling and exciting career because you’re at the spearhead of discovery and innovation. Being an excellent product manager takes a lot of energy and commitment….


References from Colleagues

Fernando is an exceptional person, both personally and professionally. His enthusiasm for sharing his knowledge and experiences for the betterment of others is unbridled and infectious. Fernando played a pivotal role in helping me discover my potential as an entrepreneur by showing me how to overcome mental barriers erected by my work in the academic sciences and structured industry. His distillation of complex topics to easily digestible components is exemplary – a soft skill lacking in all too many professionals.

— Rohan Gidvani, Axion Healthcare Strategies

I have worked with Fernando on different projects, and what always identifies him is his commitment to the brand and the customers. He is a very organized person, always knows what to do when faced with a challenge, and the most important thing is that he keeps calm and keeps the team’s spirits up. He is a dedicated and exceptional leader, he trusts completely in the abilities of his people, and his feedback is always very enriching. Fernando enjoys his job, and it shows when collaborating with him. Because of his extensive experience, there is always something new to learn in each project.

— Sara Gutierrez, Product Designer at Envato

I had the pleasure of working with Fernando while I was at Perkins School for the Blind and Fernando was with SUNU and they were in the early stages of testing their product. I was able to help him design and implement testing protocols utilizing Perkins staff. Fernando is an engaging, compassionate entrepreneur that is passionate about creating solutions for individuals and organizations. I especially respected his ability to translate complex content and concepts into more understandable and actionable steps that helped folks move toward desired results.

— Joe Martini, Healthcare Business Development Consultant

I have collaborated with Fernando in the assistive technology field for a few years by now. He is a very smart, open, and competent person. I have always been very impressed with his structured thinking, his dedication, and his ability to connect with people. He has extensive experience in various aspects of entrepreneurship. He has helped us with market research, product development, user research, and team building, as well as with his assistive technology domain expertise. He would be a great addition to any innovative team.

— Emre Sarbak, Chief Product Officer at Rise In

Alumni of: