Creating products that matter

I’m a unique problem-solver. I love digging into customer problems, and then use technology to enhance people’s lives. I bring deep technical expertise and operational business experience to creating, optimizing and scaling products that tackle real-world problems.

Creating World-Class Products with Diversity, Equity & Inclusion

Innovation & Strategic Growth


I can design, create, optimize and scale hardware and software products from zero to over $1 Million in revenue:

Innovation & Strategic Growth

I love digging into customer problems using design thinking, UX research and my scientific expertise. The result – customer and product-market validation backed by data and real business intelligence.

Learning & Development

I’m a work-in-progress, alway learning, developing my skills to bring deep insights and collaborating. The results are collaborations that immediately yield tangible results that are quickly applied to meet the business needs.

Teamwork & Leadership

I can align, lead and grow small, but world-class teams from 2 to 10 people and so on. I love to empower my team and see them win. I apply the same principals to developing successful customers.

My Work Featured On

Fernando’s Story

Legally blind technologist, serial entrepreneur and public speaker – Fernando is the co-founder and Chief Technology Office at Sunu, a Mexican-US and Y-combinator backed startup. Sunu is empowering independence for the visual impaired through wearable and mobile products. Fernando’s expertise is in product development with an emphasis on UX/UI design for accessibility, haptics, design thinking and user research. He’s driven five products to market and is a serial founder. Fernando is Techstars and Y-Combinator alum and regularly speaks at conferences, at top universities and at corporate about innovation for person with disabilities, inclusion and design.

The Blog

Six ways to protect your eyes during a protest or when rubber bullets are used against the crowd.

June 5, 2020

A new danger is in the air that can leave anyone blind — rubber bullets, paint balls, tear gas, all mechanisms used by the police for crowd control. Life-altering eye…

Reaching the summit: How this blind endurance sports athlete applies three lessons to building success.

May 16, 2020

Dan Berlin was diagnosed at an early age with Stardgarts, a genetic eye condition that causes progressive vision loss. Dan grappled with the reality of loosing of his sight throughout…


Fernando is an exceptional person, both personally and professionally. His enthusiasm for sharing his knowledge and experiences for the betterment of others is unbridled and infectious. Fernando played a pivotal role in helping me discover my potential as an entrepreneur by showing me how to overcome mental barriers erected by my work in the academic sciences and structured industry. His distillation of complex topics to easily digestible components is exemplary – a soft skill lacking in all too many professionals.

— Rohan Gidvani, Axion Healthcare Strategies

Fernando is one of the best people I’ve ever met and he has both my respect and admiration. I feel very lucky to have stood alongside Fernando over the past two years while working to innovate in book publishing.

— Jason Freeman, CEO Prolific Works

Fernando is truly one-of-a-kind. While working with Fernando at Libboo I had the pleasure of learning from his research techniques and his ability to add incomparable insight to any problem or discussion that our team was having. Fernando was a mentor to me since my first day at Libboo and helped me to carve out my own role within the team. He is meticulous in his research, thoughtful in the way he offers assistance or support, ingenious in the way he problem solves, and empowering in the way he encourages others to take initiative, think outside the box, and offer creative solutions.

— Lisa Randall, Endicott College

Alumni of: