Product Leader | Entrepreneur

Meet Fernando:

I’m a product leader who’s been at the center of technology development and innovation for 12 years. I love digging into customer problems to deliver products that profoundly change the way people think, work and live. I bring deep technical expertise and the business experience to creating, optimizing and scaling products.

Creating World-Class Products

Product Management
Data-Driven Leadership
Product Strategy
Empowering Teams

Product Management

I have 10+ years experience managing implementation teams, leading cross-functional partners to deliver products from zero-to-one to scale at over $10MM ARR.

Data-Driven Leadership

I take a customer and market centric approach to UX and market research, competitor and product analysis to take deiscions backed by data and business intelligence.

Product Strategy

I’m a work-in-progress, alway learning, developing my skills to bring deep insights and collaborating. The results are collaborations that immediately yield tangible results that are quickly applied to meet the business needs.

Empowering Winning Teams

I’m a team-player, and when needed, I can inspire, align and empower my team to win. I thrive working with cross functional partners, managing stakeholders and working closely with leadership to deliver the products that meet and exceed the vision and mission of the company.

My Work Featured On

Startup Founder & Product Developer

I am a senior product leader, and throughout the past 10 years I’ve been creating world-class products that profoundly connect with users and transform the way people work, think and live. I’ve built companies from the ground-up. I am an innovator who’s been developing technologies from zero-to-one, and shipping award-winning products to market at the intersection of digital health, wearable, IoT, mobile apps and enterprise SAAS. I love solving hard problems by being customer/user obsessed, analytical and data-centric. I excel at leading cross-functional teams, implementing and optimizing strategies that result in exemplary customer satisfaction, growth, retention and increased revenue. I help and mentor other entrepreneurs to create meaningful products and drive innovation.

The Blog

Life after startup: 4 ways I navigated through my founder’s dilemma

June 1, 2023

A founder’s identity is tightly intertwined with their company from the moment we take the ‘leap of faith’ in starting up. The chaotic reality of a founder’s life is highly…

Considering a career change? Here are 5 reasons why you should join a makerspace.

May 23, 2023

The winter of my biggest career change In the winter of 2011, I found myself in the biggest career transition of my life. I had recently left my scientific research…

People I work with

Fernando is an exceptional person, both personally and professionally. His enthusiasm for sharing his knowledge and experiences for the betterment of others is unbridled and infectious. Fernando played a pivotal role in helping me discover my potential as an entrepreneur by showing me how to overcome mental barriers erected by my work in the academic sciences and structured industry. His distillation of complex topics to easily digestible components is exemplary – a soft skill lacking in all too many professionals.

— Rohan Gidvani, Axion Healthcare Strategies

Fernando is one of the best people I’ve ever met and he has both my respect and admiration. I feel very lucky to have stood alongside Fernando over the past two years while working to innovate in book publishing.

— Jason Freeman, CEO Prolific Works

Fernando is truly one-of-a-kind. While working with Fernando at Libboo I had the pleasure of learning from his research techniques and his ability to add incomparable insight to any problem or discussion that our team was having. Fernando was a mentor to me since my first day at Libboo and helped me to carve out my own role within the team. He is meticulous in his research, thoughtful in the way he offers assistance or support, ingenious in the way he problem solves, and empowering in the way he encourages others to take initiative, think outside the box, and offer creative solutions.

— Lisa Randall, Endicott College

Alumni of: