Unleashing Product Potential

My name is Fernando Albertorio and I am a product leader, inventor and serial startup founder. I bring a diverse skillset to the product management career as an entrepreneur, scientist and educator. My visual impairment due to albinism has enabled me to develop unique problem-solving skills, adaptability, grit and a lot of empathy. I am customer obsessed and I thrive at uncovering the customer pains and needs. I bring voice of the customer to everything that I do. I love creating, optimizing and scaling products that matter.

I’ve created three successful ventures, serve on the board of companies and have created programming for early-stage innovators. I’m an active alum of the world’s leading innovation networks at Y-Combinator, Techstars and MassChallenge. My company Vacca Technologies provides early-stage innovation strategy and business consulting.



My passion is developing technologies that enhance our human abilities. Human augmentation has been the focus recently for applications ranging from defense, sports, and improving daily living for persons with disabilities. Advances in materials, processors and manufacturing techniques are opening up a new world of possibilities ranging from exoskeletons, sensors, to brain-computer interfaces. I’m developing new devices, applications and products that enhance our abilities. One of our products called Sunu Band is a sonar-smartwatch that extends the senses for people who visually impaired. My vision is a world where technology is an enabler, taking our abilities beyond our wildest expectations and allowing people to be more efficient, smarter and even overcome illness and disease.


Latest from the By the Way Blog

Life after startup: 4 ways I navigated through my founder’s dilemma

June 1, 2023

A founder’s identity is tightly intertwined with their company from the moment we take the ‘leap of faith’ in starting up. The chaotic reality of a founder’s life is highly…